Bethany approached us with two clear goals for her website. First, she wanted to increase website traffic, as her previous site struggled with poor local SEO and indexing issues, making it difficult for potential clients to find her online. Second, she aimed to improve the user experience, as navigation challenges and a lack of trust-building elements discouraged visitors from exploring her services or booking sessions. Beyond these goals, Bethany needed a website that was not only easy to manage but also capable of growing alongside her evolving practice.
We developed a solution centered on SEO, user experience, and scalability to support Soul Flow Therapy's long-term growth and success.
To improve local visibility, we focused on Local SEO Optimization by researching targeted keywords relevant to Bethany's field and location. We addressed indexing issues, optimized meta descriptions, alt text, and headings, and added structured data to help search engines better understand her services.
For Dynamic CMS Development, we built a flexible, scalable system to support ongoing content growth. Dynamic CMS pages were created for easy management of blog posts and service updates, using templates optimized for both SEO and user engagement. To ensure long-term independence, we provided Bethany with training on how to manage and update her website confidently.
Lastly, we prioritized a User-Centric Design to create a seamless and trust-building experience for visitors. A thorough UX audit helped us identify navigation pain points, leading to a refined layout tailored to her target audience. The design emphasized simplicity and professionalism while incorporating trust-building elements such as client testimonials, clear service descriptions, and easy-to-find contact information.
Our collaboration with Soul Flow Therapy delivered measurable and impactful results. SEO Success led to a 45.5% increase in traffic to Bethany’s booking page within just three months, significantly improving her online visibility. The Enhanced Usability of the redesigned website resulted in a 50% increase in session duration on the landing page and a noticeable reduction in bounce rates, reflecting a more engaging and user-friendly experience. Additionally, the Content Growth Potential provided by the dynamic CMS empowered Bethany to effortlessly publish new blogs and updates, allowing her to grow her digital presence, connect with her audience, and continue building trust with potential clients.
