Valkyrie Counselling

When Miki approached us, Valkyrie Counselling faced significant hurdles in their online presence:

• Outdated Design: The website’s appearance did not reflect the professionalism or warmth of the counseling services provided.
• Navigation Difficulties: Visitors found it hard to locate essential information about services and how to book sessions, leading to missed opportunities.
• Poor Local SEO: The site struggled to rank in local searches, limiting visibility to potential clients.
• Limited Scalability: Managing the website was cumbersome, preventing regular updates and growth.

These challenges were holding Valkyrie Counselling back from effectively connecting with their target audience and growing their client base.

We focused on creating a modern, engaging, and scalable website that met Valkyrie Counselling’s goals:

1. Modern and Welcoming Design
To capture the practice’s warmth and professionalism, we designed a clean layout with calming color tones and imagery that reflects trust and care. This created a positive first impression and encouraged visitors to explore further.

2. Enhanced Navigation and Usability
We conducted a user experience audit and streamlined the site’s structure to make key information—like services, team bios, and booking options—easily accessible. Clear call-to-action buttons were integrated to guide visitors seamlessly.

3. Local SEO Optimization
We researched location-specific keywords and optimized the site’s meta descriptions, alt text, and structured data to improve search engine visibility. These efforts positioned Valkyrie Counselling more prominently in local search results.

Our work delivered measurable improvements for Valkyrie Counselling:

• Increased Visibility: Local SEO enhancements resulted in a 40% increase in organic traffic within three months of launch.
• Enhanced Engagement: The intuitive design reduced bounce rates by 35% and increased session duration on key pages.
• Effortless Management: Webflow's Client Editor allowed Miki to update content easily, ensuring her website remains current and scalable.
• Improved Client Trust: Feedback highlighted the welcoming design and clear navigation, fostering confidence in the practice and driving more bookings.